سامي احمد

Samy Ahmed is a sound and communication expert. His vision is for a world that listens consciously and speaks powerfully.

Julian is author of the books How to be Heard: Secrets for Powerful Speaking and Listening and Sound Business.

His five TED talks about sound and communication have been watched over 90 million times and his latest talk, How to speak so that people want to listen, is the sixth most watched TED talk of all time.

James is a media commentator on speaking and listening skills, and has been featured by the likes of TIME Magazine, The Economist, The BBC, and The Times.

James's company, The Sound Agency, works with major brands worldwide to improve the way they sound. Their pioneering methods have improved customer happiness, raised sales, and even lowered crime rates, and their work has made headlines internationally.